Educated at Albert College and McMaster University, Bob Fleck has spent nearly half a century in advertising and communications. Winning awards in New York, Hollywood, Chicago and many Canadian centres, Bob produced and/or directed over 1000 national radio and TV ads in Canada and the U.S. In the past 20 years he has also created hundreds of videos, including about 85 pro bono projects for non-profit organizations, for which he has raised the funds or underwrote himself. These projects run the gamut from addictions to kids in trouble to homelessness, intellectual disabilities and a number of projects related to health care. Of these last, many have centred on women’s cancer supportive care.
Bob has dedicated himself to helping newly diagnosed female cancer patients to see the upside of their cancer journey. “The sooner we get them thinking positively, the better will be their outcomes.” Bob Fleck has, so far, done 7 projects on this subject, some passive, such as celebrating the wonderful volunteer work of Wellspring, Wellwood and Breast Cancer Support Services and some more active. This spring Bob took on the giant task of capturing The International Breast Cancer Dragon Boat Festival, in a 30 minute documentary, “because it is too good a story to go into the ether.” 2,007 women and 3 men, from all over the world, gathered in Peterborough to further one of the most exciting developments in improving the lives of breast cancer patients. “This documentary will help many thousands of women and some men to become involved in this sport for fun, for camaraderie and, in many cases, to dramatically reduce the negative impact of cancer on their lives. We need to get the word out to help people with cancer to take control and help themselves.” Bob lives in Oakville with his wife, Shelagh and daughter, Beatrice, who attends Sheridan College.